Archives for December 2007
Andy Jenkins on “How to Destroy Duplicate Content”
Andy Jenkins from StomperNet has just released a video revealing how duplicate content can lead to “Site Death“… a tad dramatic perhaps, however it does ring true with what we have found.
In his video Andy primarily talks about on-site duplicate content and interestingly he appears to mention that compared with off-site duplicate content the on-site dupe is far worse. This is where I personally struggle to agree.
From our experience off-site duplicate content will almost certainly make your life very hard. The long and the short of it all is that you simply need to keep all your content (off-site & on-site) as original and unique as possible while still providing value to the end reader.
