Andy Jenkins on “How to Destroy Duplicate Content”
Andy Jenkins from StomperNet has just released a video revealing how duplicate content can lead to “Site Death“… a tad dramatic perhaps, however it does ring true with what we have found.
In his video Andy primarily talks about on-site duplicate content and interestingly he appears to mention that compared with off-site duplicate content the on-site dupe is far worse. This is where I personally struggle to agree.
From our experience off-site duplicate content will almost certainly make your life very hard. The long and the short of it all is that you simply need to keep all your content (off-site & on-site) as original and unique as possible while still providing value to the end reader.
Andy Jenkins seems to be very concerned about that fact that your website boilerplate text (everything that is constant from one page to the next - i.e. menus, footers, etc.) will make your website appear to have more on-site duplicate content if your content in the main content section area of some pages is particularly sparse. This would make sense, however it does start to go against what’s being said over at seomoz.org:
“Amit Kumar from Yahoo made the point that identical content in different languages won’t be detected as duplicate, and neither will “boilerplate” features, such as common site elements, navigation, legal disclaimers, etc. On the surface, these two issues seem quite obvious; however, it’s true that there really is a lot of duplicate content on any given site. Headers, footers, navigation, and sidebars usually appear on multiple pages, and although we’d never assume that the search engines are considering that duplicated, it’s good to know for sure.“
(Quote taken from here at the seomoz.org website.)
To check out Andy Jenkins ‘Destroy Duplicate Content‘ video click the pic below: (definitely worth watching)
3 Responses to “Andy Jenkins on “How to Destroy Duplicate Content””
1 Amit Ganguly 6 August 2008 @ 2:03 pm
Yes,I agree with you.Duplicate content is a matter of great concern.I was using duplicate content in the past,but now I create unique and original content for my blog.
2 Chris 13 July 2009 @ 7:58 pm
Everybody has diferent opinions on this matter though.
3 John Estes 18 March 2010 @ 8:14 pm
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